A user asked John Mueller a question about GEO on Bluesky: are there any industries where GEO isn’t required?
The user, @galloni.net, cited examples from industries like adult, gambling, and others where Google remains a major source of discovery.
Here’s what the user asked:
“are there industries where GEO simply doesn’t matter yet? I’m thinking about sectors like adult, gambling or other areas where Google still seems to drive most discovery.”
John Mueller replied:
“I’m not quite sure what you’re asking; from our POV there’s nothing really special you need to do for generative AI responses in search.”
With the rise of AI search, many businesses have turned to GEO services to try to gain visibility in AI-generated results. However, Mueller’s response suggests that no separate optimization process is required specifically for how Google Search generates its AI responses.
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