Video.
YouTube Unveils New Look to Increase Channel Views, Subscriptions
The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will…
Clayton Homes Drives Conversions with YouTube TrueView Ads
The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which…
Obama vs. Romney: Who’s Winning the YouTube Vote?
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent…
Maker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content…
7 Video Tips for Crowdfunding Campaign Magnetism and Results
Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to…
LinkedIn Launches Video Ads
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable of delivering…
YouTube Algorithm Change: ‘Time Watched’ Key to Higher Video Search Rankings
YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words,…
Google Play TV Shows, Movies, Music Debut on Google TV
Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to…
ComScore Introduces Validated Campaign Essentials
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer,…
Unruly Adds Dynamic Creative Optimization to Social Video Player
This technology can increase a brand’s campaign performance by automatically selecting which video ad to display to the target audience. The selection…
AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels
According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per…
How to Launch an Ad Campaign on YouTube for the Holidays
Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video,…
comScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion…
Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows
Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show…
Google TV Ads Cancelled
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are…
YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral…
How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content
Buzzman, an interactive agency from Paris, talked candidly with Search Engine Watch about the secrets of their success in promoting Tipp-Ex, a…
YouTube TrueView Ads a Recipe for Success for BBQGuys
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised…
Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video…
5 Easy Tips to Boost Conversions from YouTube Ads
When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five…
Google Hangouts Now Rolling Out in Gmail
Google is removing the video chat function from Gmail that has been available since 2008 and replacing it with a Hangouts style…
VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View
Learn how one site has used YouTube to share charming instructional videos and cool knitwear patterns with needlecraft enthusiasts around the world…
YouTube Now Lets You Blur Faces in Videos
YouTube has added the ability for users to blur the faces of people appearing in videos they upload to the site. The…
YouTube & BrightRoll Leapfrog Past Hulu and Adap.tv in Video Ads
This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans…
Unruly Unveils Brand Tracker Interactive Infographic for London Olympics
Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the most social…
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