Video.
How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People
If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video posted to YouTube, surely…
eHow Shows Critics How to Create a High-Quality Content Farm
Critics have called eHow a “content farm.” So, have Google’s site quality algorithms somehow failed to reduce the rankings of eHow’s low-quality…
Video Ad Views Grow 117% Year Over Year
180 million U.S. Internet users watched nearly 36.6 billion online content videos in May 2012, according to comScore Video Metrix data. Video…
How to Create the Best YouTube Advertising Strategy
Which video advertising option is right for your account? How can you tell if it will go over well with your audience?…
5 Key Video Marketing Findings From New comScore Report
The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and…
How to Make Videos for YouTube Mobile
YouTube Mobile gets more than 600 million views a day, making m.youtube.com the #2 video-viewing website in the world – right after…
Google Not Responsible for Policing YouTube Content: French Court
Court rules Google has no obligation to “police (YouTube) content before it is put online as long as it informs users that…
Instagram for Video: Searching for the Next Big Thing
Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be…
Record 9.5 Billion Video Ads Were Viewed in April 2012
181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another…
A Mom’s Advice: Master YouTube Annotations (& 3 Hairstyles for Mother’s Day)
For Mother’s Day, we also interviewed another mom on YouTube: Mindy McKnight. She runs the Cute Girl Hairstyles channel which is so…
A Mom’s Advice: Create a YouTube Schedule (& 3 Recipes for Mother’s Day)
For Mother’s Day, we interviewed a mom with a successful YouTube: Betty Givan. She runs her cooking channel, Betty's Kitchen which is…
Google Hangouts On Air Live Broadcasting Ability Coming to All Google+ Users
Google+ is in the process of a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. Videos…
How We Are Ohio Used YouTube to Drive Viewership & Sway Voters
In addition to having a greater impact on the presidential race and crucial senate races, YouTube is also impacting state-level ballot initiatives.…
YouTube Advertising Options for Budgets of All Sizes
With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of…
Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program.…
YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits
In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook,…
Google AdWords for Video Launches with Improved Targeting on YouTube
Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content…
comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed…
YouTube Adding 1,000+ Movies From Paramount, MGM
YouTube has added 500 hundred new movie titles from Paramount Pictures and more than 600 titles from MGM. Six major studios and…
Becoming a YouTube Partner Just Got More Rewarding
YouTube is updating partner eligibility across 20 countries where the YouTube Partner Program has launched. Content creators in these countries can become…
GOP Goes Google for 2012 Republican National Convention
When the Republican National Convention (RNC) convenes in Tampa, Florida, from Aug. 27-30, Google will be its “official social platform and live…
YouTube Live Adds Real Time Analytics, Paid Live Streaming & More
YouTube Live did something completely different to celebrate its first birthday. Its gave three gifts to YouTube Partners, wrapped up as new…
6 Funny Google Project Glass Parody Videos
Google last week unveiled Google Project Glass, its futuristic augmented reality headset. While Google talked up the benefits, some took to YouTube…
ModCloth Converts Customers into Brand Evangelists with YouTube
In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one…
YouTube-Viacom Copyright Lawsuit Resurrected by Appeals Court Ruling
U.S. Court of Appeals reverses an earlier decision that protected YouTube from damage claims under the safe harbour provisions of the Digital…
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