Video.
Combining Professional & User-Generated Videos Drives More Sales [Study]
A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other words, they drive higher levels of…
How to Implement Video Microdata for Google & Schema.org
Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to…
YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking
YouTube has updated the YouTube Creator Playbook, which compiles important tips, best practices, and strategies to build greater audiences on YouTube. While…
181 Million Americans Watched 40 Billion Online Videos in January
The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video…
Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube
Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership…
Best Super Bowl 2012 Ads Put New Plays into YouTube Creator Playbook
The car brands and ad agencies that made the most viewed YouTube ads of yesterday’s big game have put seven new plays…
Obama’s Google+ Hangout: Google Angers Potheads, President Won’t Dance a Jig
Yesterday, President Barack Obama participated in a “virtual town hall” with citizens from across the United States in a Google+ Hangout. Obama…
Greatest Super Bowl Commercials Ever & 2012 Ad Preview
Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. The social video…
YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX
Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for…
YouTube Now Serving 4 Billion Videos Daily
Ready for some more crazy YouTube stats? In the next minute, 60 hours of video will be uploaded to YouTube, and by…
Average Viewer Watched 23.2 Hours of Online Video Content in December
According to comScore, 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per…
Metacafe Morphs into Entertainment Network for M.E.N.
Featuring exclusive, original, curated short-form videos, Metacafe is working to meet a demand for entertaining content and is creating scalable ways for…
Miso ‘SideShows’ Companion App Satisfy Science Channel Fans’ Thirst for Knowledge
Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen…
Video Marketing Trends in 2012
A look at a few video marketing trends we can expect to see, including how much video Americans will consume, how you…
How to Make Money on YouTube
Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making more than $1,000 every month. You could…
Online Video Trends in 2011: From YouTube Mobile to Major Redesign
The year began with news that YouTube was exceeding 200 million mobile views per day and ended with a big redesign that…
Got Opinion but No Camera? Illustrate Your Point of View with Xtranormal
Can you create a YouTube video to influence public opinion without a video camera? Well, four new animated videos use Xtranormal Movie…
Hulu Grew Audience by 23% Year on Year
Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. Instead of recounting how big YouTube is, let’s…
Unruly’s Viral Spiral Charts Explosion of Most Shared Video Ads
Unruly Media are at it again. A week ago, they announced the top 20 Global Social Video Ads Chart of 2011 in…
Google Buys RightsFlow for YouTube Copyright Management
Google has purchased the copyright management group RightsFlow for implementation on YouTube and other Google properties. The technology will be used to…
How to Visualize the Ridiculously Big Numbers Representing Global Online Video Usage
According to comScore Media Metrix, nearly 1.2 billion people watched 201 billion videos online globally during October 2011. Do those numbers seem…
Running Online Video Ads Alongside TV Doubles Brand Recall [Study]
A study of 2400 participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The latter group showed…
The Top 20 Global Social Video Ads of 2011 From Unruly
Unruly has announced the 2011 top 20 Global Social Video Ads Chart in partnership with Mashable. Topping the chart were Darth Vader,…
Video Ad Views Grew 128% in 2011
As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent…
Google to Appeal Italian Privacy Ruling and Jail-Time Sentence
Google is set to appeal the conviction of three Google execs. The conviction, which includes jail time, is for privacy violations involved…
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