Video.
Skype Betting On Premium Ad “Experiences” for Mobile
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first…
Clayton Homes Drives Conversions with YouTube TrueView Ads
The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which…
Obama vs. Romney: Who’s Winning the YouTube Vote?
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent…
Maker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content…
7 Video Tips for Crowdfunding Campaign Magnetism and Results
Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to…
LinkedIn Launches Video Ads
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable of delivering…
YouTube Algorithm Change: ‘Time Watched’ Key to Higher Video Search Rankings
YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words,…
Google Play TV Shows, Movies, Music Debut on Google TV
Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to…
ComScore Introduces Validated Campaign Essentials
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer,…
Unruly Adds Dynamic Creative Optimization to Social Video Player
This technology can increase a brand’s campaign performance by automatically selecting which video ad to display to the target audience. The selection…