Video.
Ad Age Scoop: ‘Reckitt Benckiser Breaks Record With $40 Million Video Buy’
Michael Learmonth of Advertising Age has just reported that “Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought to be the biggest single buy…
Online Video Analytics: Getting Started with YouTube Insight
A basic overview of what information is provided by YouTube's video analytics tool and how to retrieve it. Part two of a…
UK Election 2010: Is It Clever to Let YouTubers Add Comments to Your Videos?
Back in January, I posted a story entitled, ” Scott Brown beat Martha Coakley on YouTube, too.” One of the lessons that…
UK Election 2010: Liberal Democrats Use Serious and Funny Videos
This morning, Mark Pack explained why and how the Liberal Democrats are using humor in the UK general election. The LibDems are…
UK Election 2010: Labour Party Unveils ‘The Road Ahead’ and Animated Manifesto Films
In the past two days, the UK Labour Party has uploaded several videos to its YouTube channel that are a departure from…
More Than 174 Million U.S. Internet Users Watched 28.1 Billion Videos Online in February
comScore Video Metrix today announced that more than 174 million U.S. Internet users watched 28.1 billion videos online in February 2010. That’s…
Video: The Next Digital Marketing Frontier
The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement.
Encore: More YouTube Videos Curated by Ad Age
Earlier today, I shared three of the 20 videos that Ad Age is “curating” on YouTube’s homepage. But now that I’ve watched…
Ad Age Curates YouTube Homepage
If you go to the YouTube homepage today, you’ll see that Ad Age is “curating” the best YouTube ads. The 20 videos…
Google Acquires Episodic Online Video Platform for Broadcasting Live and On-Demand Content
On Friday, Episodic announced that has been acquired by Google. According to Noam Lovinsky and Matias Cudich, Co-Founders of Episodic, “The Episodic…
YouTube Videos: New York Yankees vs. Boston Red Sox
The major league baseball season gets underway Sunday night. Instead of looking at the New York Yankees vs. Boston Red Sox starting…
Dynomighty YouTube Video Marketing Case Study
Terrance Kelleman, the President and Designer of Dynomighty Design, spoke last week at SES New York 2010. He was one of the…
Getting Started with Online Video Analytics
Does looking at online video analytics literally make you cringe? It's time to get beyond counting ratings and views. Part one of…
YouTube vs. Viacom: “Rogue Enabler of Content Theft” vs. “Secretly Uploaded” Videos
As expected, when the legal documents were unsealed today in the YouTube-Viacom lawsuit, the charges and counter charges made for juicy reading.…
Yahoo! Adds TV Series Shortcut
One click to comprehensive info on your favorite shows on the telly. When you search the name of a television show on…
More Video Marketing Case Studies from Leading Brands
Yesterday, I posted Video Marketing Case Studies with David Meerman Scott and Me. At the end of the post, I said, “If…
Video Marketing Case Studies with David Meerman Scott and Me
Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to…
173 million U.S. Internet users watched 32.4 billion videos in January
According to comScore Video Metrix, nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and…
YouTube: AutoCaptions for Everyone and New Default Embed Size
A couple of new updates from the Internet’s most popular video sharing site. Last year, YouTube introduced auto-captions in limited availability. This…
Hulu Takes Shot at YouTube via SNL
NBC takes to the airwaves to poke fun at the web’s largest video site. Hulu has built success on being the go-to…
GUILTY: Italian Judge Hands Down Ridiculous Ruling in Google Video Case
The state of video sharing in Italy is now in jeopardy. When Italy decided to accuse Google execs of privacy and defamation…
Footage.net Adds Getty Images Database
Access to hundreds of thousands of motion content clips now available in the search platform. Footage.net is a stock, archival and news…
Sneak previews of Online Marketing Summit 2010 and SES San Diego
Online Marketing Summit 2010 gets underway in San Diego this week. And Day 3 of the event features a Search Engine Strategies…
An Extremely Brief History of Superbowl Commercials vs. Random Football Facts!
In abount an hour, you’ll get a chance to vote for your favorite Super Bowl 2010 commercials at YouTube’s AdBlitz Channel. But…
YouTube was born five years ago and now it’s the fifth largest website in the world
Five years ago in February 2005, according to legend, the idea of YouTube was born after Chad Hurley and Steve Chen experienced…
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