Social.
Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC
Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operation;…
How to Target Ethnicities on Facebook
Segmenting target markets by ethnicity has been a traditional marketing tactic. Facebook may not have a simple select option for targeting ethnicities,…
Facebook’s 40 Most Shared Articles of 2011: Japan Earthquake & Tsunami Tops List
Facebook’s Most Shared Articles on Facebook 2011 post lists which articles were shared most amongst users in the U.S. in 2011. Surprisingly,…
Twitter Finally Tests Self-Serve Advertising Platform
Fourteen months after CEO Dick Costolo proclaimed his company would launch a self-service advertiser platform during 2011, Twitter announced that select marketers…
Facebook Facing Large Fines in Europe Due to Privacy Concerns
The social network is facing more legal action and hefty fines from the European Commission for "eavesdropping" on its users to gather…
Google News Gets Social, Adds +1’s
Google News visitors who are logged into their Google account will now sometimes see socially promoted data on their news spotlight. The…
Beyond Facebook: 5 Questions to Ask Before Jumping into a New Social Network
Brands shouldn’t rush to create pages or advertise on every social network, even if the audience seems like a perfect fit. To…
Google+ Adds Community Guides for Organizations
Google is pushing to get more celebrities, politicians, non-profits, and other organizations onto Plus by providing "community guides." These free guides showcase…
Tools & Tips to Get Into Action Immediately Following #SESchi
After a conference there is a lot of new information to take in, so your next steps actions may not be immediately…
How Facebook Tracks Users
What does Facebook know about you? Facebook tracks and compiles data differently, depending on whether you're a logged in member, logged out…