Social.
Will Social Media Drive a Web Without Walls?
The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution…
Can Social Media Be Measured?
There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly…
Have We Lost All Control?
In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself…
Social, Search, and Branding
Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise…
Socialnomics: It’s a People Driven Economy, Stupid.
Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still…
In Social Media, Come Bearing Gifts
When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that…
Social Media: Fad or Revolution?
Is social media a fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution.
Google Releases Updated Version of Chrome (the Browser)
A new release of Google Chrome is out and there are quite a few features you’ll want to know about. First up,…
Understanding Social Media Communities
Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how…
Search Stars in Redesign of Twitter Homepage
Twitter has unveiled the redesign of their homepage and it’s clear they’re dedicated to search. (You’ll have to sign out to view…
Invest Time in Twitter Now for Long-Term Rewards
Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine…
International Social Media Strategy: One Size Does Not Fit All
While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take…
Bring Legal in Early on Your Social Media Strategy
With social media, it's better to make your legal team a part of the process from the beginning. Knowing the legal rules…
Twittergate: Hacked Docs Stir Up Questions of Ethics and Security
Recently a hacker obtained confidential documents containing information about Twitter’s business plans as well as user accounts and passwords. The hacker sent…
Be Stubborn With Your Social Media Vision, but Flexible With Your Plan
The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get…
Google Chrome Is Now An Operating System
The Official Google Blog announced the launch of the Chrome Operating System – late night in California – the entry is timestamped…
Christian Science Monitor Nominates Twitter For Nobel Peace Prize
Christian Science Monitor opinion columnist Mark Pfeifle gives an interesting pitch for Twitter getting the Nobel Peace Prize for its impact on…
FriendFeed Launches Real-Time Search; Includes Facebook and Twitter Submissions
Buzz has been building about real-time search. Of course, you can search real-time Tweets on Twitter, Facebook is testing search on its…
3 Common Social Media Mistakes
Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily…
Get Your Head Out of the Sand
A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're…
Searching Twitter: TweetScan Offers History, CrowdEye Launches
Searching Twitter is becoming increasingly popular (you can tell by the amount of spam seen in the trending topics). So, it comes…
AT&T Plans a Mashup of Yellow Pages and Social Networking for the Under-30 Set
Yellow Pages are a great source of income for AT&T – $1.3 billion in the first quarter of the year, to be…
Do Teens Tweet? And Other Social Media FAQs
The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go…
Search and Social: The Best of Friends
The intersection between social and search is an untapped link-building, keyword-boosting goldmine. But how can you integrate social media into an already…
What Are Your Social Media Goals?
Most companies are reluctant to enter the social media space because the ROI is a tough nut to crack. Your social media…
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