Social.
Attention Digital Marketing Director: Read This for Your Social Media Success
How can you ensure a positive ROI from social media marketing activity with the complexities of resources and related responsibilities? The following steps will help you to solve…
78% of a Brand’s Facebook Fans Are Already Customers [Study]
Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand.…
Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes
We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt…
Facebook Kills Sponsored Search Results
Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July.…
#Facebook #Hashtags #FTW?
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a…
Why Social Media Listening is Important for Brands
Listen up! The key to social media success for brands is ... listening. Are you missing out on opportunities to increase revenue…
Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between…
Facebook Simplifies Advertising Options
Marketers spoke up about Facebook ads and what they wanted; Facebook listened, and made a decision to simplify its advertising options. Over…
Pinterest Launches Search Feature by Keyword for Your Pins
Pinterest has introduced a ton of new functionality this year, beginning with its new look in March. Now Pinterest has a new…
5 Ways Social Media Supports All Critical Areas of Any Company
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services.…
How to Leverage the Social CEO
In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge?…
New Pinterest Research Shows Which Images Get the Most Engagement
A new analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern…
Twitter May Launch Retargeting for Advertisers
Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's…
13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships
Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media,…
6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand
Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands,…
Facebook Launches Verified Accounts for Brands, Businesses, Public Figures
Facebook is getting into the verification business. The blue check mark identifying verified pages and profiles will appear in timelines, stories, search…
Twitter Lead Generation Cards Let Advertisers Collect Email Addresses
Select advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card"is a new feature in Twitter’s advertising…
Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]
Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important…
Facebook Ads Updates: Bigger Images & News Feed Option Placements
Facebook is now suggesting images of 308x308 pixels to show the traditional ad in the News Feed which is a significantly larger…
Social Strategy for Regulated Industries
Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk…
With Rich Pins, Pinterest Begins Working Better With Brands
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But…
‘Relevant and Personalized Tweets’ Now a Part of Yahoo Newsfeed
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will…
Google+ Gets Big, Image-Heavy Redesign
Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add…
Is Google+ Really a Brand Ghost Town?
A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article…
8 Ways to Expand Your Pinterest Presence
47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that…
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