Social.
WOM Wednesdays
The Word of Mouth Marketing Association (WOMMA) plans to hold a weekly teleconference series to educate marketers on topics like blogs, ethics…
Natalie Portman Raps Again
NBC has evidently not lost all reason. After taking its 40 lashes for sending take-down letters to YouTube over two SNL rap…
BSkyB Behind Viral Simpsons Video
UK satellite broadcaster BSkyB is behind a fantastic viral video that recreates, with real live actors, the Simpsons introductory montage, according to…
Mary Woodbridge and Her Dog Climb Mount Everest
Sex is not a necessary ingredient for a winning viral. You can substitute quality or relevance any day. Take mountaineering gear maker…
CitiBank Gets Blogswarmed
AdFreak, Boing Boing, Consumerist and the rest of the blogosphere is abuzz about the fallout from CitiBank’s apparant fraud issues that have…
Forced Buzz
Tranparency in viral campaigns is necessary, but posting step-by-step instructions on your Web site might turn transparent into bold print. KFC said…
Technorati Adds Technorati Favorites
Technorati added a new feature Tuesday named Technorati Favorites. This feature allows you to add your favorite blogs and sources to your…
Kid-Generated Advertising
The campaign for the upcoming animated flick Doogal takes user-generated marketing to new heights (or lows). A print effort links people to…
Valentine’s Viral
Still stumped for an appropriate Valentine’s day gesture? This viral magnetic poetry game from TribeAgency might help you keep out of hot…
Filter By Authority is Added to Technorati Search
Search Engine Journal reports that Technorati added an “authority slider” to its search engine. The search slider enables you to set the…