The Word of Mouth Marketing Association (WOMMA) plans to hold a weekly teleconference series to educate marketers on topics like blogs, ethics and viral marketing.
Speakers include Jackie Huba and Ben McConnell, authors of “Creating Customer Evangelists” and execs from GM, Edelman, Cymfony, Dell and WOMMA. ClickZ columnists Pete Blackshaw from Nielsen BuzzMetrics and Mark Kingdon from Organic are also signed on for panels.
LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for the people reading articles on LinkedIn. Here's how to write articles that will succeed on LinkedIn.
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.
At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada.
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