SEO.
Image Search Branding Opportunities
Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the most from image search and how…
How to Quickly Identify Duplicate Content With a Site Crawl
This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming…
Aligning SEO Strategy & Social Media Activity to Build Links
It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and…
12 Perspectives on How B2B SEO Can Better Support PR & Communications
Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve…
SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY
Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of…
Google Wants You To Use Keyword Metatags… No, Really
Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via…
How SEO Metrics Impact HSN’s Merchandizing Strategy at Conductor #C3NY
Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager…
Google Panda Refresh Alert: Expect Some Flux
A Panda refresh will be rolling out over the next few days, Google today announced via Twitter. Google warned website owners to…
Google is ‘No Longer a Black Box’ at BrightEdge #Share12
One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black…
Algorithm Updates, Duplicate Content & A Recovery
The following story shows why it's important to know where your SEO client’s or company’s content originated if it precedes your involvement…
Adobe Discusses SEO Secret Weapon at BrightEdge #Share12
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media…
How to Avoid Hiring a Bad SEM Vendor
Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s…
A Trusted Link? There Is No Such Thing
There is no such thing as a trusted link. Links and likes and tweets originate from a person (or persons) who made…
3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12
On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO." We…
How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal
A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents…
Content is King & Other White Lies We Tell Ourselves
With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately…
Selecting an SEO Firm: The What, How, and Who
When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost,…
Sudden Search Traffic Drop? 6 Questions to Help Diagnose the Cause
Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use…
Google’s Rating Guidelines Adds Page Quality to Human Reviews
A new version of Google’s human rater handbook has hit the web. The 161-page General Guidelines document, version 3.27 dated June 22,…
Investing in SEO: Marketers are Doing More SEO Than They Think
Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant…
Is Google Search Really Only 18.5% Organic Results?
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author…
Are Directory Links Still Worth Doing?
What makes a safe link? Google Penguin is continuing to send shockwaves through SEO as people try to make sense of the…
Keeping Competitive Analysis Healthy
Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides…
How to Find Authority Websites & Get Links From Them
Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify…
Exploring Google’s SEO Toolset
From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here is some…
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