SEO.
Reciprocal links in SEO: when linking back becomes a problem
Two websites can recommend each other for good reasons. Here’s how to tell when a useful connection has become a link exchange…
3 best SEO MCP servers for Claude I use daily
Three official connections for retrieving search results, keyword reports and backlink data inside Claude.
22 black hat SEO techniques to avoid, ranked by potential damage
Mass-produced content, manufactured links and deceptive pages can leave a business with a much larger cleanup job than its SEO budget allowed…
Google adds Dive deeper feature to Discover feed
Google is testing a new 'Dive deeper' feature in Discover that surfaces related stories, community reactions, and original reporting, starting with video…
Google AI Mode now showing more organic products for ecommerce queries
Google AI Mode appears to be showing more organic products for ecommerce queries, part of a broader pattern of AI Mode product…
Google Homepage tests new hover animation on + icon
Google's homepage is testing a subtle new hover animation on its '+' icon a small but notable tweak to the search experience.
Google now showing AI Mode button within the search bar above results
Google is now showing an AI Mode button directly within the search bar above results, a placement not previously seen and possibly…
Bing tests new human verification method before showing results
Bing is testing a new 'One Last Step' human verification screen before displaying search results, part of a broader trend of search…
Google tests What people are saying in AI Mode
Google is testing a “What people are saying” section within AI Mode. Previously, this feature appeared only in the main “All” tab…
Google tests new ‘More’ blue label in free listings, redirects to websites
Google is testing a more prominent 'More >' blue label in free listings, alongside a change where clicking the product carousel now…