SEO.
5 Googley SEO Terms – Do They Mean What You Think They Mean?
Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most…
Matt Cutts: Google Won’t Devalue Links Anytime Soon
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant…
32 Ways to Trip a Google Spam Filter
Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good…
4 SEO Myths & Conspiracy Theories Google’s Matt Cutts Wants to Die
Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords…
Why Google Changes Your Titles in Search Results
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema?…
Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results
If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't…
Your SEO Competition Isn’t Who You Think It Is
Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The…
5 New SEO Mantras to Replace Old, Inefficient Thinking
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral…
4 Reasons Nofollowing All Links Is Absurd
Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow…
Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]
Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four…
Are All Sitewide Links Unnatural?
While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to…
4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use…
PostJoint Google Penalty Fallout Continues
PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google's stock penalty for…
7 Tips to Ensure Your SEO Strategy Supports Your Brand
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are…
Title Tags & SEO: 3 Golden Rules
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have…
Guest Blog Network PostJoint Confirms Google Penalty
Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog…
How to Identify Non-Ranking URL Page Types Using Google Site Search
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data…
Matt Cutts on How Google Handles 404 & 410 Status Codes
In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers…
6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website…
Search Engine Optimization Companies: Break Google’s Rules to Get Top Rankings?
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way.…
Will Google Reward Secure Websites With Better Search Rankings?
Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted…
SEO, Your Website & You: 5 Myths & 10 Tips
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to…
Google’s Matt Cutts on SEO: A Retrospective (2006-2010)
Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point,…
Google’s Matt Cutts on SEO: A Retrospective (2000-2005)
For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers…
Was the Outrage Over the Links in This Matt Cutts Interview Warranted?
Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate…
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