SEO.
5 Misconceptions About Link Building That Are Ruining It for Everybody
Link building is still a viable SEO strategy, but because of changes in the way Google ranks sites, tactics must be updated to see results.
Are There Really Any Outdated Link Techniques?
Despite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can…
Does Thumbtack + Google Ventures = Conflict of Interest?
Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures?
Bing Livens Up Homepage With Audio Tools
The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images.
Google Answer Boxes: The What, Why and How
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
Nuance ‘Turing Test’ Shows How to Get Links Before Link Building Begins
An experiment named for a British mathematician demonstrates the way that search marketers can use voice recognition software for link-building purposes.
Come On, Google. Let the Little Guy Earn a Link!
Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small…
Why I Will Continue to Use the Term Link Building
A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and…
Analyzing Indirect Competitors Can Help Your Link Building Efforts
Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional…
Search in Asia Goes Well Beyond Google
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are…
Monitoring Site Changes for SEO
Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking.
Are You Making These 4 Additional Silly SEO Mistakes?
Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including…
Why I Shall No Longer Use The Term Link Building
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal…
How to be a Problem Solving SEO
Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to…
Meet the Egyptian Repairman Who Outranked Google
When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How…
6 Reasons Your Site Isn’t Making Money: It’s Not Me, It’s You
Many people are quick to blame the SEO when their sites don't make money but it often comes down to other factors,…
Longer Search Queries Are Becoming the Norm: What It Means for SEO
Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.
The Collateral Damage of Google’s Link Policy
While big brands and authoritative websites are doing fine, smaller SEOs continue to struggle with the changes Google has made to its…
Bing Adds Automated Rules to Streamline Campaign Management
Bing's new addition of automated rules helps advertisers avoid lots of manual work.
Beyond Links: Why Google Will Rank Facts in the Future
Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be…
How To Hire A Great Link Builder
Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more…
Google Now on Tap Makes App Search Optimization More Critical Than Ever
Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the…
Linkophobia: Fear of Link-Building
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
The Importance of Ad Extensions – Five Ways to Create That Personal Touch
Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better chance to…
7 Directives to Help You Navigate the SEO Landscape of the Future
Relationships, social media, user experience and long-tail keywords are a few things that can bring your SEO strategy to the next level.
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