SEO.
“World White Web” Seeks to Diversify Google Image Search
A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default to photos of white skin.
Google Adds Mobile App Data to Search Console
Search Console users will be able to analyze how their indexed app content is performing in Google’s search results.
Every Second Counts: Why Page Speed Should Be Your Next Focus
Website speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your website's performance is…
Google Unveils Rebranded Webmaster Tools
The tech giant introduced Search Console today, a rebranded version of its Webmaster Tools.
Can You Reavow Links You Have Previously Disavowed?
If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may…
Google to Add Buy Buttons in Sponsored Mobile Search Results
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace…
Are You Making These Three Silly SEO Mistakes?
Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers…
The Importance of Listening to Google
Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if…
Technical SEO – It’s All About the Crawl
If search engines cannot crawl your website or index your pages, all of the content in the world will not make any…
5 Advanced SEO Strategies for Inbound Experts
Here are some advanced tips and tricks you can use to gain traction in your SEO strategy.
Does the Page Match the Search?
There are several opportunities to enhance the likelihood of the "right" page showing up for the "right" search.
Building Links to Your “About Us” Page
One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links.…
5 Steps for SEO Competitive Analysis & Research
Tips on how to perform competitive research in order to formulate a clear, realistic, and cohesive strategy.
Planning, Budgeting, and Measuring an SEO Campaign
Don't let your company be destroyed by "cheap SEO." If you can’t afford a reputable firm, then you should do it yourself.
I’ll Take Online Marketing for $400, Alex: Jeopardy for SEO Success
Much like Jeopardy, the understanding of questions and relevant answers are key components to the present and future of Google.
7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative
A look at seven areas you must review in the kickoff of a well-oiled SEO campaign.
16 Ways to Reverse-Engineer Your Competitors’ Organic SEO Strategy
Being able to distinguish and put your finger on what your competitors are doing, especially when they’re outperforming you, is a huge…
The Value of Links
Links aren’t valuable because of Google; Google is valuable because of its use of links.
Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?
The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple…
Product Reviews for Links? Be Careful!
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements…
Optimization Not Only Factor in “Mobilegeddon” Search Ranking
Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there…
Google “Mobilegeddon” Has Officially Arrived
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are…
Redirects for SEO: Soup to Nuts
If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity…
App Indexing Will Now Affect Google Ranking
With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will…
The Power of High-Value Target Analysis on Optimization Efforts
In the realm of search performance, high-value targets come in the form of influential factors that enable an organization to optimize ranking,…
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