SEO.
How to optimize your Google My Business listing: expert tips
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your…
Google manual action penalties were due to links for freebies
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. …
Google Accelerated Mobile Pages and content: the need for speed
When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update,…
11 tips on how to optimise Pinterest pins for SEO
Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with…
WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]
We've partnered with WebPromo to bring you a transcript of their entire one-hour long Google Q&A, where its top three ranking signals…
How organic search might influence the 2016 US election
Search data has always been powerful, but it becomes even more significant when we're able to understand what people search for in…
2016 state of link building survey: five important takeaways
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey…
When is a search engine not a search engine? When it’s Google, says the EU
Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search…
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search... Prominence.
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for 'near me' micro-moments.
2016 guide to free online SEO training courses
All of the SEO knowledge with NONE of the expense.
29 most interesting SEM stats from March 2016
As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen…
Are search engines ‘semantic’?
It never fails to make me smile when people misuse the term ‘semantic search’, so really... what is semantic web search?
Google reveals its three most important ranking signals
We’ve already heard that RankBrain, Google’s artificial intelligence system, is the "third most important signal contributing to the result of a search…
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the…
A first look at Plonked, the new search engine for business
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its…
10 tips for writing effective headlines for the web
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That's when the world became aware of RankBrain,…
What performance marketers need to know about Google Knowledge Graph
Last week artificial intelligence achieved another victory over humankind. Google DeepMind's AlphaGo program won 4-1 against Lee Sedol, one of the best…
It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal
If you don’t have a mobile-friendly website, my God what the hell are you doing!?? Have you not had enough warnings already.…
How much do journalists and editors need to know about SEO?
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should…
A couple of time-saving keyword optimization techniques for you to try
If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of…
Google asks bloggers to nofollow links for free gifts: expert view
Google's advice is for bloggers to nofollow any links that they add to products they've received as 'these links didn't come about…
Rob Kerry on the future of search: 2016 and beyond
At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search…
Page 39 of 184