SEO.
Google’s recent SERP changes and tests: everything you need to know
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.
BBC Food website closure: what have we lost and who stands to benefit?
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains…
How to write meta title tags for SEO (with good and bad examples)
What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine…
Brand slackers: organic search is not always about non-branded keywords
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search…
How to avoid your search marketing campaign falling short of its potential
If you're working as an SEO professional this post is for you. I'll show you some practical ways you can ensure that…
Google has banned payday loan PPC ads, but who benefits?
Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short…
Why you NEED to raise organic CTR (and 4 ways to do it)
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within…
SEO 101: eight simple ways to optimise your blog posts for search
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page's ranking…
Adopting a consumer mindset for your SEO strategy
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts?
How Nordstrom strategically beat Zappos in Google Search
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom…
Search marketing in China: the rise of so.com
An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage…
Google Search Console: a complete overview
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered…
Do bounce rates affect a site’s search engine ranking?
Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again.
How Google fights webspam and what you need to learn from this
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at…
Why are SEOs slow to implement Accelerated Mobile Pages?
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an…
Do 50% of adults really not recognise ads in search results?
Around half of adults are unable to recognise ads in Google's search results, according to a survey.
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets…
The convergence of SEO and UI goals for mobile users
Mobile devices are the new norm. We do everything on them from making dinner reservations, finding a date, managing our bank accounts,…
How to optimise your page images to increase site speed
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they…
Smarter digital assistants and the future of search
The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology…
What are featured snippets and how do I get them?
Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after…
The dangers of ‘Googlizing’ your site
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern…
Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on…
24 key skills for SEO professionals (and wannabes) in 2016
There are lots of different roles within search, and as such, the industry welcomes people with a variety of different skillsets. I…
17 ways to improve your site search results pages
As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience…
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