SEO.
EU referendum and brexit betting: who’s winning in organic search?
With the referendum on Britain's membership of the EU coming up this week, there has obviously been a lot of debate online.
Why technical SEO is so much more than just ‘make-up’
Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy. I was prompted to write…
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
Seasonal pages and SEO: who’s ready for Euro 2016?
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.
How will the Local Source tag affect SEO?
In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on…
Softonic.com is hit with Google manual action for ‘thin content’
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has…
Are related sitewide footer links the key to dominating Google?
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get…
What are the true goals of link building campaigns?
What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an…
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide…
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple –…
What does Meeker’s Internet Trends report tell us about voice search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of…
Google launches tool to test your site’s mobile friendliness and speed
Announced on the Google Small Business blog yesterday: a new tool to test how your site works across different devices. It seems to…
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings…
Hybrid SEO: bright futures for personal & professional career progression
SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of…
Google’s next mobile-friendly update will include page speed
The speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile…
Does Google look at anchor text in internal links?
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of…
The continuing rise of voice search and how you can adapt to it
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how…
Five ways UX blends with SEO to improve a site’s performance
It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that…
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be…
How to write meta descriptions for SEO (with good and bad examples)
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine…
Google AdWords launches new features for mobile ads and maps
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
What people search for: most popular trends, keywords, topics
People love using search engines, but what do they search for? Here are the best ways to discover the most popular topics,…
Searching for Video, Images, Audio, Gifs, Podcasts, Memes & Radio: a directory of search engines, finders & generators
Here’s an up-to-date list of all the multimedia search engines for image, video, GIFs and radio stations.
Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free
SEO isn’t anything new, there are very few people involved in marketing who don't have some appreciation of how you might need…
Beginner’s guide to server response codes
Server response codes are an important aspect of understanding the information sharing process. Knowing each code's appropriate use is a necessary skill,…
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