SEO.
11 ways to raise your SEO click-through rate (infographic)
There are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings
10 marketing metrics to master for first-time startup owners
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics…
The new wave of visual search: what it can do, and what might be possible
Visual search on the web has been around for some time.
Accelerated Mobile Pages (AMP): one year on – stats and infographic
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12…
Guide to Black Hat SEO: which practices will earn you a manual penalty?
In order to elucidate further on the behaviours that will lead to a penalty, let’s take a look at the ‘black hat…
Guide to Google ranking factors – Part 6: Trust, Authority and Expertise
This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating.
Penguin 4.0: a link builder’s perspective
It’s been two weeks since Penguin 4.0 was officially announced.
The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they…
A complete Local SEO guide for small businesses
A practical local SEO guide for business owners.
Complete guide to meta tags in SEO
A complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO.
SEO outsourcing: what do you need to know?
Numerous websites outsource their SEO, but why is this so important?
15 writing tips to rank higher on social and search results
Online writing has its own style and it's even more challenging when thinking of its impact own. Here are 15 tips to…
Guide to Google ranking factors – Part 5: duplicate content and syndication
This week we continue diving into on-page content factors, with duplicate content and syndication.
The natural evolution of digital for brands: becoming more human
With the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction…
Understanding the impact of speech recognition software on search
As technology stands right now, we may not be at the point of making real “human” connections with our mobile devices, but…
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared…
Guide to Google ranking factors – Part 4: content freshness
This week's guide to ranking signals continues diving into on-page content factors, with content freshness.
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start?
CTR as a ranking factor: what we know so far and how to action it
For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses…
12 companies hit with a Google manual penalty
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12…
Google AMP is coming to organic search results – Update!
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google…
Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be…
Guide to Google ranking factors – Part 3: quality content
An algorithm won't judge for personal taste, but there are some technical things you can do to make sure your content is…
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