SEO.
Google Analytics missing data for September 1
Google Analytics appears to be missing data for September 1. We’re seeing complaints about this on Google Analytics Forums, and after checking our own GA4 account, the complaints…
Google search operators I still use after 20 years as a publisher
I have spent more than 20 years building and running publishing websites that live or die by search. For much of that…
Google tests new check stock at more nearby stores button in free listings
Google is now testing a new button within free listings labeled “Check stock at more nearby stores.” When a user clicks on…
Google Shopping tab lets users filter products by trusted review sites
Google Shopping tab is showing a new filter for users on mobile. Users can now filter products by website. I searched on…
Google Search faces indexing and serving issues
Google Search experienced an indexing issue on August 28. Barry Schwartz reported this on Search Engine Roundtable, wrote: “Google Search Having Indexing/Serving…
KWFinder review: I made it my main keyword tool for a week
After spending more than 20 years running search-led publishing businesses and relying on SEO tools to make real editorial, traffic, and investment…
100+ Best Free SEO Tools in 2026: actually free options
Search Engine Watch published its first major free SEO tools roundup in 2013. We returned to the subject in 2016 with a…
How to use Bing Webmaster Tools Keyword Research feature
Bing has its own version of Search Console, which has recently been enriched with interesting features. We’ve reviewed the AI Performance report,…
Google AI Mode tests sign-in popup within content
Google AI Mode is testing a new popup that appears between content, prompting users to “Sign in to save your favorite SEO…
Google new tracking URL is nearing full rollout
Google has been testing a new tracking URL format, google.com/goto, within its search results. This was first spotted by Brodie Clark on…
Do AI-automated sites get filtered differently in Google spam update?
Users shared interesting observations on X about how Google’s August 2026 spam update may be treating AI-generated and automated content differently, depending…
Google search results are dropping PDF pages
Some users are seeing a drop in visibility and indexing for PDFs in Google Search. Savanna Gray spotted this and shared her…
Google is bringing link carousels for developing topics to AI Mode
Google is bringing link carousels for developing topics to AI Mode, giving users more prominent access to relevant articles and webpages when…
Bing tests renaming Copilot results to AI Overview
Bing is testing a rename of its Copilot results section in search results to “AI Overview.” This is the first time we’ve…
Google Says AI Search Responses Don’t Require Special Optimization
A user asked John Mueller a question about GEO on Bluesky: are there any industries where GEO isn’t required? The user, @galloni.net,…
Google Search Console owners receive emails about new account owners
Google Search Console owners have been receiving emails from Google notifying them of a new owner on their Search Console accounts. Barry…
Google explains why spam updates need to happen
Google John Mueller has explained why Google announces spam updates, even though many of Google spam systems already update continuously on their…
Google search console crawl stats report shows data gap
Google Search Console’s Crawl Stats report is currently showing missing data for a couple of days in August. Barry Schwartz spotted this…
9 best internal linking tools we still like in 2026
Internal linking has always played a crucial role in effective SEO. While its importance remains, the approach has evolved: many now seek…
Google says favicon display issue is on their end
There have been a growing number of complaints on X and LinkedIn about missing website favicons in Google Search. We covered this…
Google changes how it parses double-escaped JSON-LD entities
Google has changed how it extracts JSON-LD data, bringing it more in line with JSON and other web standards. As Google Search…
Google confirms August 2026 spam update is complete
Google August 2026 spam update is completed and rolling out. The update was started on August 18 and finished three days later,…
Google tests new colour variation for featured snippets
Google is testing to show colours for text in featured snippets. We searched for SEO, and the text appeared in a featured…
Google Business Profile now shows view counts for posts
Google Business Profile is showing view counts on posts. This was spotted by Muhammad Hussain on LinkedIn, who shared a screenshot along…
Google Search Console data recovering after logging issue
Yesterday, we covered the drop in Google Search Console’s performance report, which John Mueller confirmed was due to a logging issue. Now,…
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