SEO.
What is HTTP/2 and how does it benefit SEO?
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear…
Ten steps to successful SEO for startups
SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization…
Still doing guest blogging? Keep these 4 tips in mind
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There's nothing wrong with this…
Does your website need an SEO audit?
Audit. A word associated with redundancies or the tax man knocking at your door. It’s a word devoid of happy connotations. But…
The last word on Fred from Google’s Gary Illyes
This month's Brighton SEO delegates all hoped for Google's Gary Illyes to enlighten them on the major talking points in search this…
The collision between PR, content, and SEO: How to make it work for you
In the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand…
How does Bing’s voice search compare to Google’s?
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does…
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym!…
Should I move my WordPress website to HTTPS?
Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on…
How to create the perfect 404 page
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should…
How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult…
Baidu SEO: How to optimize for China’s biggest search engine
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the "Big G". But there are…
Google Search Console: What the latest updates mean for marketers
Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and…
How to optimize featured snippets for voice search
When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply,…
The 10 most common WordPress SEO challenges and how to solve them
If you're new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating…
5 SEO features to make sure your ecommerce platform supports
When choosing an ecommerce platform to power your online store, it's important to consider search engine optimization (SEO) features in your decision-making…
Build it and they shall come: Why your site architecture and search strategy must be aligned
As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true…
Why SEOs can’t afford to wait around for a mobile-first index
SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and…
The best SEO influencers and resources to follow
The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With…
5 ways to identify potential featured snippets to rank for
Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning…
How to escape Google’s filter bubble
Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving…
The best Google Chrome extensions for SEO
Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands…
Why site speed is as important as ever on the visual web
As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much…
Does it matter what department your SEO team is in?
Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. So…
A world without “(not provided)”: How unlocking organic keyword data leads to a better web
For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data…
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