SEO.
How brands’ domination of paid and organic search has changed with the evolution of search
With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the last few years have…
How to tell if your website is due for a redesign
Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users…
Pump the brakes: SEO and its sweeping statements
Search Engine Optimization is an imperfect science, and the sheer amount of sometimes contradictory information available about Google updates and SEO best…
5 essential aspects of technical SEO you cannot neglect
The art of SEO lies in helping customers find your relevant, helpful content when it would benefit them and then creating a…
Google Posts: Growing under the radar
Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect…
Semantic Search: What it means for SEO in 2017
The accuracy of results on search engines like Google and Bing has increased significantly thanks to semantic search, which combines semantics (the…
Five important updates to Google semantic search you might have missed
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an…
7 subtle on-site issues no SEO should miss
Your on-site SEO could be broken without you realizing it. We all know some of the basics: content is king; users come…
Here’s how RankBrain does (and doesn’t) impact SEO
In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with "AIO" (Artificial Intelligence Optimization) rearing its…
The Guestblogalypse: How to get links without guest blogs
Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest…
5 UX best practices for a search engine focused website
Your website visitors have specific problems, and they use search engines to find the answers they seek. Once they locate a website…
Marketing with intent: The combined power of SEO and content
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content…
How featured snippets can be manipulated by private blog networks
Private blog networks (PBNs) are largely thought to be a black hat SEO technique of the past since Google took action against…
The most effective ways to respond to negative reviews
Customer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here's…
How to scale your business internationally on search engines
Most online sites at some stage will want to expand, and one of the most common ways to do that is by…
How to achieve off the charts off-page SEO that will boost traffic
If you want to rank better and get more traffic, you need to think about more than just optimizing your site. There…
How to optimize for Google’s featured snippets
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions.…
The ultimate guide to mobile technical SEO
Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website - so…
Using Latent Semantic Indexing to boost your SEO strategy
Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the…
Optimizing for voice assistants: Why actions speak louder than words
The voice assistants of today are closer than ever to the sci-fi ideal of the all-knowing computer that we've been dreaming about…
Taming the local search beast in a post-Possum and Fred world
Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can…
What does Google’s “Project Owl” mean for search and fake news?
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with…
International SEO: 5 ways to scale performance
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what…
Google Answer Box strategy: The Dos and Don’ts
Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box.…
What does voice search mean for your local SEO strategy?
The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on…
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