SEO.
Six Hreflang tag pitfalls to watch out for on e-commerce websites
When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you add into this process the unique…
ICO marketing in 2018: from SEO to PPC
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.
The state of HTTPS in 2018: Why should you migrate?
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google…
An SEO’s survival guide to Single Page Applications (SPAs)
If you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript…
5 ways to make your website stand out in the SERPs
Today's SERPs are a far cry from the humble list of ten results and handful of sponsored links that Google started out…
Technical SEO vs content marketing: Which should SEOs focus on?
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do…
A quick and easy guide to meta tags in SEO
Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here's a quick guide to…
Hyperlocal SEO: What is it, and how can you make sure you do it right?
It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for…
AI and machine learning: What you do and don’t need to know for SEO
Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion…
Google’s core algorithm update: Who benefited, who lost out, and what can we learn?
There's been much talk recently about Google implementing a broad core algorithm update. Google has suggested that this update has nothing to…
Keyword research: 5 ways to find great long-tail keywords
For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides…
How to drive more traffic to your WordPress blog
Driving traffic to a blog has never been easy, and there's no magic bullet to achieve it. However, taking certain steps can…
Participating in the conversation: 10 ways to generate traffic WITHOUT Google
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and…
How to implement semantic markup using Google Tag Manager
Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have…
12 SEO tips for large ecommerce websites
With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products,…
6 common international SEO fails and how to avoid them
If you already run an international website or have international expansion on your road map, there are several common SEO issues which…
Experts agree: Social media is ineffective in local link building
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a…
How to plan and create evergreen content for SEO
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen articles…
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO - and a whole lot more - to write content that will rank…
Google’s updated SERP snippet length: What should be your SEO strategy now?
On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays…
IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if…
A forward-looking history of link building
Link building is still one of the most important aspects of SEO. No-one can deny that you need high-quality links if you…
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by…
30 ways to market your online business for free
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have…
The 5 SEO mistakes holding your ecommerce site back right now
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the…
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