SEO.
15 actionable SEO tips to improve your search rankings
Google's RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn…
Three SEO issues that your SEO report needs to include (but you probably overlook)
Good SEO reporting is tough. There's so much conflicting and outdated advice in our industry that in many cases, SEOs tend to…
Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings
The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are…
4 local SEO strategies for small and medium businesses
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their…
How can you determine your website’s authority, and what can you do to improve it?
The Domain Authority metric was developed by Moz as a means of quantifying your website's relative importance as a whole - its…
How videos generate quick SEO results
You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products…
The 2018 guide to rich results in search
Rich results are the search results which have a little extra panache, in which Google displays more information about the result rather…
8 tips for boosting the speed of your WordPress site
Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales…
How to deliver a data-driven search marketing strategy using customer intent trends
Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not…
Understanding click-through rate (CTR) in the context of search satisfaction
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search…
The 2018 guide to free SEO training courses online
Over the past decade, SEO has been growing into its position as a critical marketing channel for businesses. If you're new to…
How to check your Domain Authority: 4 tools to use
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into…
The rise of Answer Engine Optimization: Why voice search matters
The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for…
8 key Google Analytics reports for SEO
Google Analytics is a treasure trove of insightful data - and it’s free. However, with so much data available at our fingertips,…
Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round
Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it…
The best tools for automating your SEO
SEO automation means making the search engine optimization process automatic through the use of tools, software and other programs that reduce human…
The future of visual search and what it means for SEO companies
Thanks to the vast resources at the disposal of companies like Google, visual search is finally becoming viable. How, then, will SEO…
How to find the perfect domain strategy for international SEO
As you look to expand the reach of your business to customers in different countries, your website setup and the content you…
Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that…
Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility…
Good SEO habits: Turning over a new leaf in 2018
Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for…
CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics…
Preparing your SEO strategy for the year ahead: 5 key checks
The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses…
How to get mobile SEO for voice search right
Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to…
Artificial intelligence and machine learning: What are the opportunities for search marketers?
The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content…
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