SEO.
Are search engines ‘semantic’?
It never fails to make me smile when people misuse the term ‘semantic search’, so really... what is semantic web search?
Google reveals its three most important ranking signals
We’ve already heard that RankBrain, Google’s artificial intelligence system, is the "third most important signal contributing to the result of a search…
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the…
A first look at Plonked, the new search engine for business
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its…
10 tips for writing effective headlines for the web
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That's when the world became aware of RankBrain,…
What performance marketers need to know about Google Knowledge Graph
Last week artificial intelligence achieved another victory over humankind. Google DeepMind's AlphaGo program won 4-1 against Lee Sedol, one of the best…
It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal
If you don’t have a mobile-friendly website, my God what the hell are you doing!?? Have you not had enough warnings already.…
How much do journalists and editors need to know about SEO?
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should…
A couple of time-saving keyword optimization techniques for you to try
If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of…