PPC.
5 Overlooked PPC Keyword Research Tools
Keywords are the building blocks of nearly all search-based PPC campaigns. But these free tools are often overlooked in the PPC keyword research process. Taking these tools for…
The Other Side of PPC: Dealing with Clients
When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like…
Running Lean With AdWords
No question that Google AdWords is, as Ash Maurya says, the perfect traffic source for optimization and scaling. But it’s still the…
8 Experiments to Restore Your Faith in PPC Ad Testing
With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today.…
How To Write the Best PPC Ad Copy & Beat Your Competitors
While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier…
Paid Search Growth Slows, Mobile Spikes in Q2 2012
Paid search spend continues to grow, though not as rapidly as in recent quarters. Paid search spend on mobile increased dramatically, while…
Google Allows Users to Mute Display Ads
For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon,…
3 Tactics for Demographic Targeting on the Google Display Network
Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some…
Tell Me Three Times: A 3-Pronged PPC Balance System
Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback…
Google AdWords Adds Flexible Reach Targeting to Display Network
Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network.…
3 Tips to Make Your Facebook Ads Stand Out From the Herd
For average Facebook users, most ads are simply invisible. To make your ads stand out, you need to turn them into what…
How to Run Foreign Language PPC Campaigns
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can…
Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms
Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping listings. The ban is part of Google’s…
3 Ways PPC Averages Lie
There’s an old adage that says “averages lie.” Nowhere is this truer than with PPC data. If you’re focusing exclusively on averages,…
Google & Ecommerce: 10 Things Business Owners Need to Know Before July
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready…
Innovative Retargeting Tactics
The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or…
Google Cars: New Sponsored Results Not Yet Generating Many Car Leads
Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads. Google hasn’t…
The ‘Hoarding’ Template: A Perfect Model for Your AdWords Campaign
The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and…
Google Introduces New AdWords Look Globally
Simplified AdWords interface features new menus, tabs, navigation, and buttons to help data stand out even more. Google's goal was to make…
How Bad Ads Can Improve Your Performance
They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip and trick…
Paid Search Decathlon of Quality
Like Olympic athletes, paid search marketers practice their craft daily, all with the goal of inspiring customers in 3 seconds to choose…
Obama Beats Romney Early in Digital Marketing Race
A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes…
How Green Does Your AdWords Garden Grow?
Once your account reveals the existence of a high-volume keyword, it’s time to become a keyword ecologist, exploring the habits, habitat, potential,…
Anatomy of a Successful PPC Ad
Five key ad copy elements will affect your prospects’ decision to click through on your ad, and then once on your page…
How to Recover from a PPC Test That Crashed & Burned
One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that…
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