PPC.
Holiday Season Search Trends of Top U.S. Retail Brands
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a…
Innovate or Die: Where Will SEM (and You) be in 5 Years?
All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house…
How & Why to Measure PPC Account Health
Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search account audit…
How Top vs. Side Position Impacts CPC, Traffic Volume
The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1…
Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC
If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in,…
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability
An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and…
Top 10 High Impact Google AdWords Innovations to Watch Now
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive…
Why Quality Score is One of the Least Important AdWords Metrics
Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per…
What You Need to Know About Google’s Sitelink Policy Update
Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link…
Why Paid Search for B2B Companies is Dead (or Dying)
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be…
Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product…
Google Launches Remarketing in Search in Beta
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining…
How to Set Up the New Universal Google Remarketing Code
Whether you’re a remarketing expert and want to set up these new tags for their ease of use and new functionality, or…
A Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy…
More Than 100,000 Sellers Have Inventory in New Google Shopping Model
Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option…
Why You Should Use the New Google Remarketing Code
Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and…
A Refresher on Retargeting & Helpful Tips
Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how…
Google Pushes Freshness With AdWords Seller Ratings Extension Change
Only companies with at least 30 reviews during the past 12 months and a four-star rating will now be eligible to have…
Has PPC Ad Position Been Reduced to a Simple Race to the Top?
With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3…
Search Marketing & the Fine Art of Nexting
Our subconscious has habit of predicting what is just about to happen, or "nexting." So it's critical for search marketers to create…
Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns
A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve…
Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great
Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign…
Google Rolls Out Car Insurance Comparison Shopping in UK
Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the…
How to Take Advantage of Google AdWords’ Improved Geotargeting
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is…
Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up
Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn…
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