PPC.
Closing the knowledge gap: how do you ensure paid search transparency?
Driving transparency across all channels in paid search will lead to better insights and results.
How Dynamic Search Ad campaigns could unlock SEO success
This article aims to cover just one of the ways to use PPC Dynamic Search Ad data alongside SEO metrics, the range…
A beginner’s guide to paid search
Fountain Partnership provides an overview of paid search for beginners. When done properly, paid search can grow businesses exponentially. Set your goals,…
How to expand marketing reach in the slow season, part 3: Yahoo Gemini
Yahoo Gemini can be an excellent source of reach, new users, and even direct response with its retargeting options. It’s worth investing…
From being too broad to being too lazy: three common PPC fails
Everybody thinks they have the PPC landscape nailed down, but there a lot of missteps and myths that derail PPC campaigns. Ashley…
When to just say “no” to bidding on brand
Mike Turnham explains why brand bidding in PPC isn't always the best option; a PPC manager will only add value by growing…
Is PPC still an effective channel in an ICO marketing strategy?
Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these…
Four ways to boost SEO in just 5 hours
Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reducing the…
How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services
In part 2 of her series on how to battle the slow season and incrementally increase purchases, Sana Ansari explains why you…
The best alternative keyword research tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn't have to cost a fortune. Ann…