PPC.
Stimulate Your Search Marketing Creativity With the Random Input Technique
Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making…
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping…
3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns.…
5 Key Points to Consider When Choosing a Demand-Side Platform
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common…
3 Google Updates for AdWords, DoubleClick Advertisers
Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new…
How to Generate Awareness Using PPC
The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix.…
How E-Comm Retailers Can Rock it With Inventory Campaigns
Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to…
How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps
This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular…
AdWords Patent Infringement Costs Google Big Money
The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for…
WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated…
Mobile Cost Per Click Down for PPC in Retail, Business Services
The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying…
2014 AdWords Wishlist
Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't…
Can You Build Buzz Like Brands Advertising in the Super Bowl?
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch…
States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads
Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However,…
Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers
Users on the go looking for a business’s phone number in the search results expect to be able to access that number…
A New Look for Google AdWords Rolling Out Now
This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more…
New Google Shopping Overview & 4 New Tools
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure…
Google’s Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in…
Google Killed 350 Million ‘Bad Ads’ in 2013
In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers…
PPC Management Operations: The Ultimate Guide
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase…
Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you…
B2B Search: It’s Time To Go Mobile
Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile experience will…
The New AdWords Opportunities Tab – How to Get the Most Out Of It
While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are…
How Should You Charge For SEM?
By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the…
4 Ways to Expand PLA Success in 2014
Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014…
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