PPC.
Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook's campaign…
Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now…
Effective Amazon PPC Management: How to get the most of a limited budget
According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC…
Five ways to target ads on Google that don’t involve keywords
Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.
Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new…
Four cool keyword research tools you can use for free now
Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking…
Five ways PPC customer support can help SMBs
The whole point of customer support is to understand your industry and business goals. Coaches meet you at your level of expertise…
How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you're definitely missing out. Five steps to set up and run a successful SEM…
Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
Making the case for more non-brand funding in paid search
We neglect non-brand CPC advertising because, clients think it’s too expensive, too competitive, and a lot of work for a little payoff.…