PPC.
Five things to do on a small digital marketing budget
I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to…
The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won't spend time reading your ad copy specifics, regardless of how…
The middle ground for single keyword ad groups (SKAGs)
SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it?
Don’t let unwanted automated ad extensions keep you up
By default, campaigns on Google and Bing automatically show dynamic ad extensions. Quick fixes on how you could remove or manage them.
Five ways blockchain will impact search marketing
Five major ways blockchain will impact search marketing, and how advertising professionals are already beginning to master this disruptive technology.
Using IF functions on Google Ads to improve productivity
IF functions are a versatile means to tailor ads to users in real time. Speed up the workflow and free up bandwidth…
Kenshoo Trends Report – The state of search advertising in 2019
The search industry's interest goes beyond Google, Apple Search Ads' on the rise. Kenshoo reveals insights and key stats on social and…
Tips to lower brand CPC for greater profitability
The long-term benefits can help advertisers gain up to 40% cost savings, have a significant impact on profitability, and free up budget…
How to optimize paid search ads for phone calls
70% of consumers have used a click to call button, and a recent study found that calls convert at ten times the rate…
How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.