PPC.
PPC Management: Your Past, Present & Future
Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present…
6 Ways to Get the Most Out of Your Search Marketing Agency
You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need…
ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in…
How Can Good PPC Managers Become Great PPC Managers?
Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But…
Google AdWords MCC Scripts Now Available to All Users
All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and…
PPC SWOT Analysis: Manage Campaigns Like a Business
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your…
10 Reasons to Hire a PPC Management Expert
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every…
Bing Ads Now Lets You Review 50,000 Keywords
Bing Ads has made a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user…
Is This the End of AdWords Editor?
While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google…
3 Ways Google’s New Keyword Planner Brings Sexy Back to AdWords
Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context…
360i Agency Says New Technology Reverse Engineers AdWords Quality Score
Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score…
Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started
Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly,…
Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are…
Google Reveals New AdWords Features: App Ads, ‘Enterprise’ Tools, & More
During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new…
What Do Google’s Earnings Reports Tell Us About AdWords Trends?
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the…
Google AdWords RLSA: 3 Ways to Take Full Advantage
RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on…
Google Shopping Campaigns Transition Tips
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign…
Google Testing In-Store Conversions Tied to AdWords Ads
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot…
4 Keyword Strategies for Squeezing Performance From Broad Match
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and…
Search Ad Revenues Hit $18.4 Billion in 2013 [Report]
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all…
Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally
Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint…
56% of Marketers Using Mobile PLAs [Study]
A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption,…
News Flash: Paid Search Query Data Isn’t Going Away (Duh)
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your…
Google Starts Blocking Access to Paid Search Keyword Data
Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords…
The 4 Most Interesting Features in Google Shopping Campaigns
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are…
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