PPC.
Semantic search for Google Ads: What it is and why it matters
Understanding match types is key if you want to benefit from semantic search. How to craft your Google Ads' strategy to target…
Marketing automation for search: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding,…
Facebook dynamic ads: A beginner’s guide
A step by step guide (with lots of pictures) for getting started with Facebook dynamic ads. How to set them up, and…
Drive customer retention with Google Dynamic Remarketing
The internet has 4.1 billion users and you're missing out if you're not retargeting. Learn the art of customer retention with Google…
Six tips for B2B paid search success
About 60 percent of B2B companies acquired customers through LinkedIn paid ads. Ace B2B paid advertising with these strategic tips on execution.
Top trends to increase value for paid search spend
Kenneth Andrew of BingAds gives us tips for how to get more value from our paid search spend. Are you keeping up…
Amazon Advertising + Prime Pantry: What’s the deal for paid search?
How is Prime Pantry advertising different than overall Amazon Ads? Here's what you need to know about maximizing paid search for Prime…
Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to…
How Google Ads is fighting click fraud
$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and…
Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to…