PPC.
How to increase online sales in three easy steps through PPC ads
Inna Yatsyna guides you through the most common errors in contextual advertising with practical recommendations on setting up effective PPC ads.
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?
Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt…
Ultimate guide to video marketing on YouTube
A comprehensive video marketing guide that outlines everything you need to know for success on the world's second most popular search engine,…
Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to establish and…
The best-kept secret to maintaining and defending the top spot with paid search
Pumping more money is not the solution. BrandVerity's CEO helps you learn the essential techniques to maintain your position one in paid…
Coronavirus and the paid search sector: How businesses are gearing up to come out the other side
How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives…
Nine tactics to improve your PPC campaign performance in 2020
With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips…
Search specialist shares five ways to adapt your search strategy in uncertain times
An expert's view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during…
Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.
How blockchain will dominate the digital advertising industry in 2020
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply…