PPC.
AdWords Callouts – How Are They Performing to Date?
Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?
2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough
AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too…
There’s a Good Chance Google Is Rejecting Some of Your Products Right Now
A simple guide for how to prevent your products from getting rejected on Google.
24-Hour Breakdown of Searches on Black Friday and Cyber Monday
Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target…
Google AdWords Offers Ad Creative at Scale for PPC
Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products"…
Improved Targeting Available for Bing
As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach,…
Maximize Your Holiday Prep for Google Shopping
By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season.
Bing Ads Reveals Dynamic Sitelinks
Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.
How to use Keyword Research to Find New Landing Page Testing Ideas
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B…
Bing Ads Launches Campaign Planner Feature to Boost Ease of Use
Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on…
Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways…
Bing Rolls Out Tablet-Related Device Targeting Updates
After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and…
How New gTLDs Fare in Search Marketing [Research]
Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate,…
Top Paid Search Keywords for Health Insurance Revealed [Study]
AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most…
4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on…
Bing Ads Enhances “Change History” Page
Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will…
5 Questions to Consider When Thinking About Bidding on Brand Terms
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of…
Marin Software Adds Support for Russia’s Largest Search Engine
Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.
Google’s AdSense for Shopping Takes PLAs to Retail Sites
Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and…
SEO and PPC Need to Stop Being Enemies
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their…
Bing Ads Launches Close Variants for Broad Match Modifiers
Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because…
Bing Ads Offers New Bulk Editing Tools
Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups - all…
Brand Terms: To Bid or Not to Bid? [Bing Ads Study]
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.
Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners
There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad,…
The PPC Search Network Campaign Launch Checklist
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that…
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