PPC.
‘Drafting’ and ‘Hijacking’ in Paid Search
A ClickZ article named Paid Search Spawns ‘Drafting’ and ‘Hijacking’ Strategies discusses the differences of ‘drafting’ and ‘hikacking’ tactics and its legal/ethical…
Google Explains Invalid Clicks
Google has rarely spoken publicly about click fraud issues surrounding their Google AdWords program, even with the publicity it has received of…
Google Click Fraud Settlement Story Updated
Just a quick note that my original post, Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud, has…
Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud
Search Engine Watch has learned that Google has agreed to a $90 million settlement fund in the class action lawsuit filed by…
Yahoo To Ban Bidding On Competitor Trademarks To Stop Comparison Advertising
Yahoo No Longer Allow Bidding On Trademarked Terms on our SEW Forums has news that Yahoo will no longer be allowing companies…
Cost Per Keyword Spikes to $55 During Holiday Season
A MediaPost article reports on DoubleClick’s Performics data released recently that shows the overall “cost-per-keyword” “rose to around $55 in December, from…
HBO’s “The Sopranos” Uses Google Maps & AdWords for Show Promotion
AdAge.com reports (free registration required) ‘The Sopranos’ Use Google Maps to Promote New Season. The article claims The Sopranos is “likely to…
Search Engine Advertising to Grow 26% in 2006
The study “Annual Ad Spending Study: Where & Why Advertisers Are Moving Online” released this week by Outsell, Inc. contains advertiser data…
Closing CPC Price Gap or Irrational CPC Buying
John Battelle wrote a post where he cites a recent Blue Nile earnings statement I have a client in the diamond industry,…
Winners and Losers in Super Bowl Search Marketing
I find it hard to believe, but most of the advertisers who paid millions to have their ads shown during the Super…