PPC.
BusinessWeek’s Good Look At Click Fraud
Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click fraud. What’s new from stories we’ve already read and read…
Again, The Need For Search Ad Revenue To Stand Alone
Has the search bubble popped, given Yahoo’s warning yesterday about declining ad revenue? That warning generated a stock plunge that has hit…
Yahoo Displaying Checkout Icons In Search Ads
Andrew Goodman spotted Yahoo placing little shopping cart icons in some of the sponsored listings for eBay ads. Just like how Google…
Yahoo’s Panama Release Coming Sooner Then Expected?
Yahoo Search Marketing advertisers have been receiving emails from Yahoo urging them to update their profile information because their “account will soon…
Third Click Fraud Lawsuit Filed Against Google, But Does It Even Have A Chance?
Third Time’s a Charm? Google Sued for Click Fraud (Again) from eWeek covers Google being sued for click fraud again. This follows…
Yahoo Class Action Settlement Information Released
Details of the Yahoo class action settlement have been posted at checkmatesettlement.com. What you need to know right now is: (1) You…
Targeting Ads Based On Search Behavior & Privacy Issues Post-AOL
Back in 2005, I wrote about AlmondNet moving forward with showing ads to surfers across the web based on their search profiles…
Yahoo & Google Commit To An Other Independent Click Fraud Audit At SES
Donna Bogatin snagged both John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety into agreeing to an other clickfraud…
Google Fights Claims Of Some Third Party Click Fraud Studies
The Google Blog just posted a report on how they feel some of the independent third party click fraud reports published are…
Industry Groups, Search Engines To Develop Click Fraud Guidelines
Google, Yahoo and others team up against click fraud from News.com covers The Interactive Advertising Bureau and the Media Rating Council partnering…