PPC.
Online Ad Spend 9% Of All Ad Spend By 2011
ClickZ reports on a JupiterResearch report that online advertising spend is projected to snag up nine percent of the total advertising pie…
Independent Report: Google Click Fraud Detection Practices Are “Reasonable”
The Google Blog just posted the independent study on their click fraud detection practices that shows Google makes reasonable efforts to detect…
Yahoo Delays Launch Of New Ad System, “Panama”
ClickZ reports that Yahoo’s new ad system, aka Panama, will not be launching in the 3rd quarter. They now estimate a delayed…
Click Pirates Making A Mockery Of The Text Ad Space
Peter Da Vanzo uncovers a disturbing practice where there are people out there clicking on ads, with the sole desire to hurt…
Report: Click Fraud Rises in Q2 & High-Priced Keywords Click Fraud Rate At 20.2%
The Click Fraud Index issued an updated report on the state of click fraud. In the second quarter click fraud rose four…
Report: Advertisers Lost $800 Million To Click Fraud Last Year
The San Francisco Chronicle reports on a click fraud study that claims 14.6 percent of all clicks and $800 million worth of…
Ending Click Fraud with Pay-Per-Percentage
In Pay-Per-Percentage vs. PPC, Shimon Sandler points out an interesting new paper from the folks at Microsoft Research – Pay-Per-Percentage of Impressions:…
Yahoo Settles Clickfraud Lawsuit
A California judge has approved Yahoo’s proposed settlement of a class action click fraud case brought against the company by Checkmate Strategic…
Cost-Per-Keyword Drops In Q1
MediaPost reports that the cost-per-keyword has dropped from around $30 in the first quarter of 2006 to “the yearly high of $59…
Yahoo To Reduce Search Ad Minimum Bid In UK To 5p?
I reported this morning at the Search Engine Roundtable that Yahoo may be reducing the minimum bid price from 10p to 5p.…