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Search Arbitrage Gets Forbes Attention
Forbes did an article on search arbitrage Friday featuring interviews of Jeremy Shoemaker and Michael Gray. Shoemaker said he had made $2…
Botnets and Click Fraud and Terrorists, Oh My!
Webmaster Radio’s Jim Hedger is causing quite a stir with his exposé on botnets, click fraud, and terrorists profiting from Google’s AdWords…
Yahoo Sending Panama Invites Out
I reported at the Search Engine Roundtable this morning that Yahoo! Search Marketing Version 2.0 (Panama) Invites Going Out. I was one…
Mazda ‘Craves’ Clicks From Honda
Pontiac had a much celebrated TV ad in which the viewer was invited to “Google” its then-new Solstice convertible, but an ad…
Click Fraud Dropping Amongst Google & Yahoo
News.com reports on a new Click Fraud Index study that shows the click fraud rate dropping from 12.8 percent to 11.9 percent…
Yahoo Releases New “Panama” Search Advertising System Early
Yahoo’s long-anticipated next-generation search advertising platform, Panama, has now gone live. I’ve been at Yahoo for the past two days testing it…
Bug Leaves Advertisers Unable To Change Ads On Yahoo
As I reported at reported at Search Engine Roundtable twice already, Yahoo has left their search advertising customers out to dry. Advertisers…
Honda’s New ‘Crave’ Campaign Missing Search?
Honda has redesigned its bestselling CRV sport utility vehicle. There’s a snazzy flash-based site featuring the new car and a user-generated/social media…
Cost-Per-Keyword Increases Slightly In Q2
MediaPost reports that keyword prices for the second quarter have pretty much remained flat from the previous quarter. The DoubleClick’s Performics study…
The Click Quality Council Formed By ClickForensics
ClickZ reports that ClickForensics announced that they will be leading a new group named The Click Quality Council to “discuss Pay Per…