PPC.
Reading the Tea Leaves: Interpreting Keyword Reports
Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those…
Judging PPC Performance: Focus on Conversions, Part 2
Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one…
Economic Depression 2.0
Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome…
Judging PPC Performance: Focus on Conversions
Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just…
PPC Bidding Strategies: Prudence vs. Aggressiveness
When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many…
Show Me the Money: Bidding for Profitability
How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the…
Killer PPC Ads: The Final Word
These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates.
Tightly-Themed Ad Groups: The PPC Pro Advantage
Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists…
Dynamic Keyword Insertion: Friend or Foe?
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate…
Google to Update Content Network as Part of DoubleClick Integration
Google has announced new features that are coming to the Content Network. They said the new features are part of the integration…