PPC.
Awesome Ad Groups: Small is Good
Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those…
Yahoo Updates Ad Performance Reports for Sponsored Search Accounts
Yahoo has released updates to the ad performance reports for sponsored search accounts. First up, three columns have been added to the…
More Killer Keyword Techniques: Personas and Buckets
Learn how to use personas and bucket lists to create huge killer keyword lists like the pros.
PPC Keyword Sets: Words to the Wise
Keyword lists are the bedrock of a successful PPC ad campaign. Learn how to get started assembling lists that pack the most…
Creating PPC Campaigns: the ‘Live or Die’ Settings
Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss…
Yahoo’s Conversion Tips: Optimize, Navigate and Track
Over at Yahoo’s Search Marketing blog, Marketing Communications Manager Roger Park is offering up tips on converting your search ads. He breaks…
Is Microsoft Buying Yahoo For Overture’s PPC Patents?
David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents…
PPC Advertising: Art or Science?
Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new…
Hot, Tiny Ads: Banner Ads for Mobile Screens
Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of…
Yahoo Releases Three Updates to Traffic Quality Center
If you notice a change to the volume of clicks on your Yahoo paid search account, the Traffic Quality Center can help…