PPC.
Secrets to Paid Search Success Revealed, Part 3
How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours…
MSN adCenter vs. Google AdWords – Comparison Chart
If in the past you've only worked with Google or Yahoo, you should really start paying attention to adCenter for PPC.
Secrets to Paid Search Success Revealed, Part 2
Want to save thousands of dollars on your paid search advertising campaigns? Use these tips on running exact, phrase, and broad match.
Secrets to Paid Search Success Revealed, Part 1
Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search…
Click Fraud Rising – Should You Be Concerned?
Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget.
Can Microsoft adCenter Pose a Threat to Google AdWords?
Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.
Small Business Search Advertising Spend Growth Slows in Q3; Bing Share Rises [Report]
Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009, according…
3 Holiday PPC Tips for Black Friday (And Beyond)
Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will…
Hacking AdWords – Who Said Black Hat Was Just Organic?
Drugs. Viagra. Online casinos. Yes, even AdWords isn't impervious to black hat techniques.
Click Fraud Grows to 22.3% in Q3 2010
Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2…