SEO News.
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company…
It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal
If you don’t have a mobile-friendly website, my God what the hell are you doing!?? Have you not had enough warnings already.…
Google Analytics launches 360 Suite, promises a better view of the “complete customer journey”
Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium…
Seth Godin on titles, transformation and Trump [video]
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin,…
Google asks bloggers to nofollow links for free gifts: expert view
Google's advice is for bloggers to nofollow any links that they add to products they've received as 'these links didn't come about…
Google issues guidelines on bloggers and links for freebies
The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on…
Seven of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How brands are missing out by not allowing app indexing
A new study suggests that only 20% of iOS apps and 30% of Android apps are able to support app indexing.
Google is killing off PageRank from its Toolbar
As confirmed by Google's Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar.
Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
What should I do when my site has been hit with a Google penalty?
What should you do when you've been on the receiving end of an algorithmic change, or, heaven forfend, a manual action?
Google gives presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results.
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a…
Everything you need to know about Wikimedia’s ‘Knowledge Engine’ so far
If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret…
The Penguin in the room: what to do until Google rolls out its latest update
Google is supposedly going to roll Penguin 4.0 out in the imminent future. The SEO world still waits with bated breath...
Google to close its financial comparison service
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the…
Google is removing all Right Hand Side Ads on SERPs worldwide
As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search…
Kelvin Newman on the major search trends of 2016 [podcast]
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends…
AdWords: six simple techniques to save you money
We are all constantly trying to squeeze as much as we can from our AdWords budgets and we never seem to quite…
Eight of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Introducing Shift, our brand new London event, 24-25 May
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day…
Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should…
50 most insightful takeaways from #ConnectSEW 2016
Connect was the first of our brand new search marketing events, focusing on the user and their journey. For those of you…
Five of the most interesting search news stories of the week
While our editor Christopher is busy sunning himself in Miami at SEW Connect, I’m left with the task of this week’s round-up of…
What you need to know about Yahoo Product Ads
Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within…
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