Mobile.
Google’s AMP project: what will be the impact on publishers?
Last Wednesday, Google announced the rollout of Accelerated Mobile Pages (AMP), a new project that will have long-lasting consequences for content publishers and search marketers.
Which Ranking Factors are Important for Mobile Sites?
Mobilegeddon doesn't seem to have had the impact some predicted, but a new study shows some small changes in the mobile search…
Future-Proof Your SEO Career in a Mobile World
Sustaining success in SEO is contingent on the ability to adapt to a mobile-driven world. How does the evolution of organic search…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve…
Will the Rise of Mobile Apps Kill SEO and SEM?
While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants…
Google Comes Back with Android Pay
When Apple Pay was released, it blew Google Wallet out of the water. A year later, the latter has been re-branded as…
Spotlight On: Marriott’s Director of Global Search, Alexander Edlund
Marriott's director of global search points out that while many struggle with "the cross-device enigma," search marketers have an advantage, already knowing…
Google Integrates Search and Dictation into Docs
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more…
Google Gets Tough on Mobile App Interstitials
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
Do App Interstitials Create A Bad User Experience?
Google research says yes, counting the ad format among negative ranking factors. However, Yelp's CEO - and industry experts - remains skeptical…
Bing Snapshots First to Bring Advanced In-App Search to Users
This fall, Bing will become the first search engine to publicly share its knowledge graph, helping developers improve their apps by allowing…
Is Pinterest a Dark Horse in Mobile Search?
Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be…
Google Expands Sitelinks on Mobile SERPs
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the…
Are Desktop Sites Still Necessary? No, Says Google’s Mueller
Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings -…
3 Insane Trillion-Dollar Desktop vs. Mobile Marketing Fails
According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't…
Can Siri’s Voicemail Transcription Help Apple Pull Ahead?
Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google…
The Future of Augmented Reality
Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition…
Google’s Ups Its Automatic Text Translation Tool Ante
Google is updating its Translate app again to let you instantly understand bar menus in 27 languages.
Yelp Earnings Report Shows Strength In Mobile Search
Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by…
Search Ads to Target App Downloaders
Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google…
Mobile Testing: Case Studies and Findings
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's…
360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
Google Dominates the U.S. Mobile Organic Search Visits in Q2
Google shows relative strength in mobile where it produced more organic search visits than Yahoo and Bing in Q2 2015.
Local Sources Teach Bing Users About Their New Neighborhood
Bing has made it easier for mobile users to navigate a new neighborhood.
Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along with other…
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