Mobile.
Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed.…
Understanding voice search: What are the implications for marketers?
One report by VoiceLabs predicts that voice device growth will quadruple this year. What data can help us to understand the impact…
Can Google get users on board with “shortcuts in search”?
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on…
Optimization at the intersection of search, content, social, mobile and local in 2017
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when…
Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?
Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we've taken a hands-on…
How to get started with 360-degree content for Virtual Reality
Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple…
What we can learn from the latest trends in voice search
Voice search is already a fast-rising trend in the search industry, and its latest developments indicate that it's starting to win ground…
What’s been going on with Google’s mobile indexing?
Back in October, Google announced the impending rollout of a mobile-first search index which has had SEOs scrambling to prepare their businesses.…
Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google's mobile-friendly ranking signal and the 'Possum' algorithm update impacting local search,…
Why brands should care about brand safety in mobile advertising
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad…