Mobile.
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
StubHub Saves Its Rankings While Opening Up Personalization Possibilities
Online ticket retailer StubHub recently faced the challenge of updating its sites to optimize for mobile without taking a hit to its…
How OpenTable Leverages Data to Create a Holistic Dining Experience
In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both…
Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world -…
Micro-Moments and Search
Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile…
Bing Revamps Rewards Program on Mobile
Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks.
The Final Hurdle Is Cleared – Apps Will Replace Websites
Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry…
Why Baidu’s International Mobile Strategy Will Change Everything
Outpacing Google in terms of mobile revenue and partnering with big names like Mercedes-Benz and Nokia, Baidu is on track to being…
Mobile Local Search: An Untapped Goldmine
Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down.
Google Now on Tap Shows Advances in Contextual Proactive Features
At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten apps, but…
Amazon Tops List of Most Visible Mobile Sites on Google
A new study by Searchmetrics has found that Amazon is the most visible brand on mobile Google searches, followed by Walmart and…
Small and Medium Businesses Hit Hardest By Mobilegeddon
According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of…
Mobile Surpasses Desktop in Search Queries
BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase…
Google Enhances AdMob Tools and Adds Mediation Partners
The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.
New Google AdWords Products and Partnerships Focus on App Attribution
During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.
Four Mobile Dos and Don’ts for SMBs
As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent…
Bing’s App-Linking Tags Advance SEO
Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery.
Google Adds Mobile App Data to Search Console
Search Console users will be able to analyze how their indexed app content is performing in Google’s search results.
Google Buy Button – Is it Right for You?
Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a…
Keywords on Mobile: Not Comparable to Desktop
Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while…
Bing to Follow In Mobilegeddon’s Footsteps
In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that…
The Rise of Voice Search and Something You Can Do About It
As using your voice grows as a search medium, more options may rise for targeting and delivering better experiences. But until then,…
Can Buying Installs Aid Organic App Ranking?
In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both…
“Mobilegeddon” Proves Inconsistent for Non-Mobile-Friendly Sites
Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.
13 Expert Tips for Mobile PPC
Here are 13 tips for successful mobile PPC from experts around the industry.
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