Mobile.
The convergence of SEO and UI goals for mobile users
Mobile devices are the new norm. We do everything on them from making dinner reservations, finding a date, managing our bank accounts, to hailing a ride. Mobile has…
Paid search rules for ROI on mobile: report
Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is is the key…
The key ingredients of mobile design and UX methodology
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of…
Mobile marketers are missing out on hyperlocal: report
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full…
Why user testing is the most important part of mobile development
The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is…
Best practice tips for developing an enterprise mobile app
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and…
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for 'near me' micro-moments.
It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal
If you don’t have a mobile-friendly website, my God what the hell are you doing!?? Have you not had enough warnings already.…
The pros, cons and politics of hybrid mobile apps
A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then…
The winners and losers of ‘mobilegeddon’ in the USA
In the USA, mobilegeddon was much more successful in making website operators take note of Google's mobile-friendly update than for any other…
How brands are missing out by not allowing app indexing
A new study suggests that only 20% of iOS apps and 30% of Android apps are able to support app indexing.
How to market your mobile site or app without spending a fortune on ads
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design…
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google's 2015 mobile friendly update.
Google has launched Accelerated Mobile Pages
It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand…
What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated…
Formulating a go-to-market strategy for your mobile site or app
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter…
How to prove your mobile site or app will deliver ROI
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. No…
App interstitial ads: what Google’s crackdown means to you
You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it…
Strategy advice for designing and building a mobile-friendly site
A mobile-friendly site (or app) is not an end; it is a means to that end.
What are the busiest times for stores on Black Friday?
If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google's location…
What is app indexing and why is it important?
Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web…
Google’s Q3 earnings: how did mobile search perform?
Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did…
Are beacons the most disruptive force in mobile search?
Warning: contains unfettered references to Star Wars, but happily no Force Awakens spoilers.
The pros and cons of adopting Apple Pay for your ecommerce business
If you run a store that's looking to try something new in the New Year, Apple Pay might be a good option.…
Mobile and desktop SEO: is there really a difference?
While many of the foundational elements of mobile SEO are identical to desktop SEO, there are a number of techniques that are…
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