Mobile.
Save the Date: “One-Stop Digital” on Mobile & Local Search
SEW is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" begins with a focus on Mobile and Local Search,…
Google’s “Local Guides” Encourage Yelp-Like Reviews on Mobile
In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite."
Google Continues to Urge Marketers to Be Mobile-Friendly
The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO…
Verizon Wireless to Enable Opt-Out of Mobile “Supercookies”
The wireless service will allow users to completely opt out of being targeted with the unique mobile identifiers called "supercookies."
Google Rumored to Be Planning Wireless Service
The tech giant reportedly wants to force networks to offer better mobile speeds and prices.
Should Search Marketers Spend More Time Optimizing for Apps or Mobile Web?
A new study from the IAB shows that search marketers should consider a combination of both app and mobile Web usage in…
Google Maps Update Makes Cities More Searchable
Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS and will…
The New Normal in 2015: ASO Strategies, RTB, & Programmatic Marketing
Most industry professionals probably already know how app store optimization (ASO), real-time bidding (RTB), and programmatic marketing can impact their business. But…
Yes, People Shop on Their Phones Now. Get Used to It!
Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end…
Move Over Mobile, 2015 Is the Year of the Consumer
Spend your time going back to the roots of the consumer you’re targeting and let’s make 2015 the year we put people…