Mobile.
Future-Proof Your SEO Career in a Mobile World
Sustaining success in SEO is contingent on the ability to adapt to a mobile-driven world. How does the evolution of organic search…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve…
Will the Rise of Mobile Apps Kill SEO and SEM?
While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants…
Google Comes Back with Android Pay
When Apple Pay was released, it blew Google Wallet out of the water. A year later, the latter has been re-branded as…
Spotlight On: Marriott’s Director of Global Search, Alexander Edlund
Marriott's director of global search points out that while many struggle with "the cross-device enigma," search marketers have an advantage, already knowing…
Google Integrates Search and Dictation into Docs
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more…
Google Gets Tough on Mobile App Interstitials
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
Do App Interstitials Create A Bad User Experience?
Google research says yes, counting the ad format among negative ranking factors. However, Yelp's CEO - and industry experts - remains skeptical…
Bing Snapshots First to Bring Advanced In-App Search to Users
This fall, Bing will become the first search engine to publicly share its knowledge graph, helping developers improve their apps by allowing…
Is Pinterest a Dark Horse in Mobile Search?
Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be…