Mobile.
Google Passes Microsoft to Become 2nd Largest Tech Company
Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on desktop machines, to software delivered by…
The Growing Importance of International Mobile Search
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over…
72% of Consumers Want Mobile-Friendly Sites: Google Research
Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the…
3 Tips for Marketers Ready to Invest More in Mobile
The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of…
Google Maps App Won’t be Found on iPhones Anytime Soon
Eric Schmidt says Google "hasn't done anything yet" with regards to developing a Google Maps app for IOS 6. Schmidt said he…
Will ‘Useless’ Clicks Really Cost Mobile Advertisers $6 Billion+ by 2016?
As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains…
New Facebook Test: Mobile Ads Appear in Apps Not on Facebook
The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an…
3 Mobile Marketing Must Haves for the Holiday Season
A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the…
Email Marketing – the New Mobile Marketing
Email marketing, sexy? Yes! Common sense and testing can make your email blast friendly for both mobile and non-mobile devices. Good programs…
8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices
As more people use their mobile devices and tablets to search for your products and services, you can and should cater to…
The iPhone 5: What Does it Mean for Mobile Search (and Google)?
Earlier this week, Apple revealed the hotly anticipated iPhone 5 as well as giving a closer look at iOS6. We take a…
New YouTube App Debuts on iPhone
YouTube was rather unceremoniously removed from iOS 6 version 4 when it was released early in August. At the time Apple said…
Bing Will Be the Default Search Engine on Kindle Fire
Continuing their aggressive positioning to get people to try Bing, Microsoft and Amazon have partnered up to make Bing the default search…
New Baidu Mobile Browser Takes Aim at Google, Apple
The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external…
YouTube Brings TrueView Ads to Mobile
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on…
Bing Releases Windows 8 App
Windows 8 is set for an Oct. 26 release date, but Microsoft has already introduced its Bing for Windows 8 app. Redesigned…
Google Voice Search Rolls Out to 13 More Languages
The update adds Basque, Bulgarian, Catalan, European Portuguese, Finnish, Galician, Hungarian, Icelandic, Norwegian, Romanian, Serbian, Slovak and Swedish to the Google roster,…
Mobile & Local Join the Big Data Movement
A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The…
iPad PPC strategies: Mobile in the Morning, Laptop in the Evening
The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any…
5 Ways to Improve Social Engagement in Mobile Apps
Focus group early adopters and evangelists to understand and serve the social features they crave. Don’t be afraid to ask “what do…
Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]
Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt…
Google: Olympics Fuel Mobile Search Surge
Olympic-related searches increased 10-fold in the first week of the Games, as people around the world kept up with results on the…
Google Tests Smartphone Icon in Search Results to Identify Mobile Content
A new Google mobile experiment has been spotted: the addition of an icon in the URL field of search results to indicate…
Apple Plans to Drop Native YouTube App From iOS 6
Google purge continues in Cupertino. Apple will drop the stand-alone version of the YouTube video player from its iOS mobile platform. The…
A Hands-on Approach to App Store Optimization
App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores.…
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