Mobile.
Baidu Buys App Store 91 Wireless for $1.9 Billion
Baidu is in the process of making one of the largest ever Chinese Internet takeovers, with a $1.9 billion purchase of 91 Wireless, an Internet app Store, from…
Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks
Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic…
Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI
With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead…
BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers
Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users…
Google Overhauls Android Maps App
Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users…
Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile…
KISSMetrics Introduces My Analytics, A New Mobile Google Analytics Checker
The new KISSMetrics My Analytics app for iOS device users contains quick access to Google Analytics reports for visits, unique visitors, pageviews,…
The Mobile #PR Hookup: Telling Brand Stories & Optimizing News
A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected…
Augmented Reality & SEO: Search in an Annotated World
AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how…
Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider
A front-end framework is a great approach to rapidly deploying a responsive design website. If you decide to use a framework, ensure…
Blekko Brings Izik Search to iPhone, Android With New ‘What’s Nearby’ Feature
Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to…
Google Makes Non-Desktop SEO an Absolute Necessity
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results.…
Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record…
6 Mobile Marketing Tactics to Nurture Customer Relationships
Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you…
The New Inbox: The Intersection of Email, Mobile & Social Marketing
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success,…
Google Makes It Even Harder to Estimate Missing iOS 6 Organic Search Data
Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is…
Google Buys Navigation App Waze for $1 Billion
Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion,…
Google Now: Taking the Search Out of Search
In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the…
Google: No Plans for Glass Facial Recognition Apps (At This Time)
Google has told the world that it will not approve any facial recognition software for Glass until it's had time to have…
3 Strategies to Succeed in Today’s Mobile Marketplace
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set…
Google Checkout Going Out of Business in 6 Months
Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as…
Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking
There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and…
What is Mobile App Attribution & Why is it Important?
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS…
Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]
Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are…
3 Mobile Considerations in Retail Paid Search
You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel.…
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