Mobile.
The winners and losers of ‘mobilegeddon’ in the USA
In the USA, mobilegeddon was much more successful in making website operators take note of Google's mobile-friendly update than for any other…
How brands are missing out by not allowing app indexing
A new study suggests that only 20% of iOS apps and 30% of Android apps are able to support app indexing.
How to market your mobile site or app without spending a fortune on ads
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design…
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google's 2015 mobile friendly update.
Google has launched Accelerated Mobile Pages
It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand…
What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated…
Formulating a go-to-market strategy for your mobile site or app
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter…
How to prove your mobile site or app will deliver ROI
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. No…
App interstitial ads: what Google’s crackdown means to you
You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it…
Strategy advice for designing and building a mobile-friendly site
A mobile-friendly site (or app) is not an end; it is a means to that end.